Sophie Doyle
Cultural Strategy Consultancy

About · How I work · Work · Writing · CV

An argument in two parts, in Little Black Book.

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Your Approval Process Is the Reason the Work Is Lame
Why brand social is beige — and why it's a structural problem, not a creative one. Starbucks, Duolingo, and the distance between the idea and the publish button.
Little Black Book, April 2026 ↗

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The industry doesn't know how to buy the thing it needs most
The first layer: a purchasing problem, not a talent problem — and the billing negotiation as the moment of truth.
Little Black Book, 2026 ↗