QIC GRE, LIFE BY DESIGN BROADSHEET (2016)

AGENCY: CHE PROXIMITY

ROLE: Creative, EDITORIAL COPYWRITING

Canberra Centre were launching their new space dedicated to lifestyle and home living. We gave them a style and tone of voice through a broadsheet publication featuring beautifully laid out spreads and editorial peppered with long-form interviews with the project’s collaborators and local creators.

Select stores opening within the space were also highlighted through curated “how-to” videos running on social media platforms. I worked closely with an Art Director to concept and create these films.