AIA austRalia, CHRIS JUDD STARTS OVER: KOREA (2019)

AGENCY: CHE PROXIMITY

ROLE: SOCIAL STRATEGY AND CREATIVE

Built around the insight that new skills challenge your mind and body in ways that old skill’s can’t, we created a series of made-for-social videos featuring AFL legend and AIA Vitality Ambassador Chris Judd, in which he learns a series of new skills.

I worked closely with the creative team to ensure the series was optimised for social success and live-posted content from Australia while the team were off shooting over in Korea. The result has been a content series that maximised production investment, and produced a diverse array of assets that could be used over a longer period of time.