AIA-SocialContent-3-GIF.gif

AIA AUSTRALIA, always-on social & content (2016-2019)

AGENCY: CHE PROXIMITY, Bullfrog

Role: Creative direction, social and influencer strategy

For the three years I worked with the AIA Vitality team to bring their vision for the healthiest possible Australia to life through social and content.

Each month my team created bespoke wellbeing and health-related editorial and social content - crafted to effect genuine, widespread social change through education, guidance and expert advice.

Together, we’ve launched them into the Australian market through their bespoke content platform Onelife, curated a unique look and feel to cut through the noise in social and created a targeted influencer strategy which has seen them reach Australians in all parts of the country through carefully matched influencer talent.

All content is underpinned by the #onechange philosophy - that the path to better health starts with just one step - and is anchored in science, leveraging expert knowledge from brand partners and other specialists.

Check out their Instagram here.

AIA-SocialContent-4-GIF.gif
AIA-SocialContent-5-GIF.gif

Results:

  • 5.5 million people reached with our content through Facebook alone

  • Over 5.5 million video views on YouTube and Facebook

  • Over 900k people have visited the OneLife hub

  • Over 1.1 million clicks to OneLife